What's Creating the Hype Right Now: October 2026's Biggest Buzz, Judged
Apple's first foldable, weight-loss pills, dupes, run clubs and micro-credentials: October's five biggest hype stories, each with a quick verdict.
7 min read
Fresh analysis
Apple's first foldable, weight-loss pills, dupes, run clubs and micro-credentials: October's five biggest hype stories, each with a quick verdict.
7 min read
Europe's biggest buzz this month: the €3 parcel duty, phone-free schools, Hyrox, social saunas and the battery rule. Five trends, five quick verdicts.
7 min read
Short online certificates promise faster hiring and higher pay. The best ones help. But most of the glowing numbers come from the companies selling them.
7 min read
Run clubs have exploded and dating apps are shrinking. Run clubs are brilliant for meeting people, just not the romance machine social media makes them out to be.
7 min read
58% of US shoppers bought a dupe this year. Some dupes are brilliant value. The idea that they're 'just as good' as the original is where the hype runs ahead.
7 min read
The Wegovy pill and Lilly's Foundayo have made GLP-1s a daily tablet. They work, but not quite like the injections. Here's the honest picture.
8 min read
Apple's first foldable costs $1,999 and ships October 23. Here's what's real about the foldable boom, and what you should wait to find out.
6 min read
France, Sweden, Denmark and more are banning phones in school. Teachers report better focus, but the research on grades and wellbeing is far less clear-cut.
8 min read
Born in Hamburg, Hyrox now fills arenas across Europe. It's a brilliant goal for gym-goers, but the true cost of a first race is closer to €1,000 than €100.
8 min read
Since 1 July 2026, parcels under €150 from non-EU sellers face a €3 duty per different item. It stings on small mixed orders, but the price effect is still unclear.
6 min read
Community saunas are popping up from London to Copenhagen. The heat has promising but observational evidence behind it; the cold plunge and the bigger claims, less so.
6 min read
Headlines promised pop-out phone batteries in Europe from 2027. The small print says most flagships won't change. Here's what you actually get.
7 min read